Creative Director: David Schwartz

(Freelance 2023)

Client: Sony / Headphones

Agency: Newhouse

The estate of Whitney E. Houston and Primary Wave Music announced the launch of the "Whitney Houston Hotel," to honor the singer's life and career, reports Variety. In partnership with Sony Music, the "Whitney Houston Hotel," will take place at the W Hotel in Hollywood, California, from February 1, 2023 to February 4, 2023, during Grammy week. MAC Cosmetics, Proflowers and City National Bank are sponsoring the highly-anticipated event. The week's festivities include Sony's 360 Reality Audio Immersive Listening Lounge, a pop-up shop with one-of-a-kind merch, a definitive memorabilia exhibit featuring photos of some of the most memorable gowns that Houston donned in her iconic career, and

PACKAGING DESIGN

Custom box wrap featuring Whitney Houston.