Creative Director & Design: David Schwartz
(Freelance 2023)
ROCK THE BELLS FESTIVAL AUGUST 5, 2023 QUEENS NY
It was Hip-Hop’s 50th Anniversary and two weeks before the show Rock the Bells needed a fresh look for the banner art across the arena front entrance. Time was of the essence and with some initial thought starters from the Rock The Bells team I was able to produce five versions overnight.
ROCK THE BELLS RESORT 2024
4 Day Music Festival, Cancun, Mexico.
I was hands on key art, logos, style-guide, social media campaign, AI art creations and creative directing illustrations and motion graphics. Selected and oversaw motion artists, illustrators, ai artists, editors.
KEY ART
MOTION
Key Art Reveal - Motion Graphic
Atlantopia - Motion Graphic
Theme Tease - Motion Graphic
Make this your paradise - Motion Graphic
AI ART
Using Mid Journey and or Stable Diffusion we created ai art versions of each artists performing some of which shared on their websites and social channels.
Video collaboration with LifesInterpretation.com
STYLE-GUIDE
Created a style-guide for the festival with all key art, logos, colors, fonts, taglines and breakout assets.
MARKETING DECK
Refreshed the look and feel of the companies presentation deck for collaborations and pitches.
RHYME CAPSULE COLLABORATION
The ‘Queens of the Mic’ Rhyme Capsule presented by Rock The Bells was a one-of-one Crystal Boombox Sculpture filled with 14 unique cassette tapes featuring albums from some of the most significant and influential female MCs in Hip-Hop history, including MC Sha Rock, Roxanne Shanté, Queen Latifah, Salt-N-Pepa, Monie Love and Yo-Yo.
CRUISE SHOWCASE, NOV. 2023
The ‘Queens of the Mic’ Rhyme Capsule presented by Rock The Bells was also showcased on the inaugural cruise from Miami to the Bahamas.
